The 2010s were a big decade for Fitzroy. Postcode 3065 reached a pop-cultural peak with the arrival of TV series Offspring, which, in the way it captured the suburb, could at times have been a subliminal ad campaign orchestrated by a group of Fitzroy agents.

Residents had to put up with the crew taking over sites such as the Union Club Hotel on Gore Street – a favourite hangout of the Proudman siblings – but at least they could be comforted by the inflation of their house prices.

The 1970s were huge for Fitzroy, too. That was when the ’burb that nudges up against the CBD’s northern end staked its claim as the boho epicentre of Melbourne.

Hippies populated its share houses and Helen Garner’s fictitious alter ego rode her bike through the Edinburgh Gardens and baked herself at the Fitzroy Pool.

The 1980s were pretty important as well, come to think of it, with the arrival of European cafe culture thanks to a group of visionaries. Henry Maas’ Black Cat cafe threw open its doors in 1982, followed four years later and a block down by Mario’s cafe. (Fun historical fact: co-owner Mario Maccarone managed Maas’ band Bachelors From Prague.)

The 1990s? Big. Fitzroy lost its footy club but saved its pool, crying and celebrating at the Punters Club and Rhumbarellas, back when Brunswick Street was the centre of the world.

Head down Brunswick Street 18 months after the pandemic broke out and it’s a different place, with “For lease” signs telling tales of retail agonies that won’t be fixed in an instant. But Fitzroy is the mother of reinvention. You only need to look to Gertrude Street – once the kind of place your mother warned you about, it has become the home of edgy boutiques, expensive homewares stores and some of the city’s best restaurants and cafes, most of them operated by Andrew McConnell.

Ref: LARISSA DUBECKI | WRITER (on 15 Oct 2021). The Melbourne suburb that has changed more than any other. Retrieved from,a%20group%20of%20Fitzroy%20agents.

Images from internet